Shoreditch, Taunton TA3 7BL, UK
This innovative online company has created a unique product that is used and loved globally, allowing individuals to share their experiences in a traditional format. Their continued growth now requires the company to appoint a Growth Director/Head of Marketing, to take charge of their marketing activity in the UK, US and around the world. Managing a substantial marketing budget and sizeable team in the UK and US you will be responsible for developing and implementing the multi-channel customer acquisition strategy, including TV as well as developing and implementing retention strategies. You will oversee all digital channels, SEO, paid search, social media, programmatic and CRM, maximising ROI across all channels and oversee the activities of the third-party agencies. In addition, you will work with senior colleagues to develop new initiatives and products that will drive further growth. This company is seeking, first and foremost, an ambitious, experienced digital marketer, with proven success in a start-ups, scaling a consumer-facing online business, preferably operating internationally, who has team management skills, is data literate, strong commercial acumen and excellent interpersonal skills. Shoreditch
This international agency works with a range of clients on CRM, loyalty programmes, consultancy and research projects across the world and are experts in running sophisticated data-led marketing campaigns across multiple customer segments, providing analytical support, insight and marketing advice to improve customer engagement and retention. As a result of further growth they are seeking a Head of Planning who will be responsible for leading the planning capability for the business and liaising with internal and external clients, to create and shape client strategies for CRM and loyalty programmes across multiple channels. In this role, you will be the linchpin of the entire implementation and strategic process and be involved in full cycle projects from defining requirements, planning data strategy and working with the development and analytical teams to lead the optimisation process post campaign. You will already have a wealth of experience in a similar agency role with a CRM or a data planning background, developing CRM marketing campaign strategies and campaign evaluation to enable effective measurement of campaigns. This will be combined with experience in mapping customer journeys and developing effective communications programmes. You will have a solid understanding of data, databases and process and experience of briefing analysis projects, working with analysts to produce recommendations and insight. Central London.