Jenrick Commercial London, UK
Feb 18, 2019
Head of Digital, Up to £100,00 per annum + Benefits, South West London Area, Lovely Luxury Company About the role: The Head of Digital position is a highly versatile, visible, commercial and hands on one. You will report directly to the Chief Marketing Officer (CMO) in our clients Head Office in South West London and directly lead a team of 5 as well as several 3rd party agencies. The Head of Digital is responsible for strategy and implementation for all aspects of digital activity within the Group which are underpinned the company's strategic goals. The key objectives of the role are to increase website leads and conversions, increase brand awareness and member engagement and retention as well as increasing demand for ancillary products and services to drive secondary revenues. The role will require travel to all sites in the Group and relevant markets in Europe (Predominately Germany, Italy and Belgium) The Head of Digital will also defines and manage the Digital annual expenditure through budgetary planning and proposals; monitoring budgetary expenditure and that it is phased correctly and used effectively. Skills and Experience Required: - Represents and leads the digital function with both internal and external stakeholders. - Line Management of direct reports including objective setting, 1 to 1 meetings and performance reviews. - Digital Strategy - setting the Digital direction in light of the key business objectives for the Brand and executing this within defined timelines. - Social Media Strategy - defining, evolving and delivering the social media strategy (working closely with the Social Media coordinators and local PR Managers). - Content strategy and distribution - tied into the social media strategy, ensuring that digital content is fresh, engaging and reflective of Brand activities across our markets. Ownership of the Digital content distribution strategy for the company. - Campaign Management - bringing to life all marketing campaigns through the various Digital channels available, ensuring that the opportunity for each channel is maximised and that consumer 'experiences' are front of mind including: Search Marketing, Social Media, Online Advertising, and email communications. - Reporting and Analysis - setting the direction for the core Digital KPIs and ensuring that every piece of digital activity is accurately reported on and analyzed (monthly and quarterly). - Digital Innovation - keeping up to date with the latest digital trends and approaches and bringing fresh thinking back into the business. - Driving volumes of data capture - through web-registrations, newsletter sign-ups. - eCRM: ensuring that we have the correct data available to segment our target audiences and the correct platforms in place to create email campaigns and broadcast these across all markets. - Cross functional team management of all Digital projects. - Local Market digital guidance, best-practice setting and team working. - Management of Digital agencies - direction, scope, budget setting and execution. - Hands on planning and project management. - Monitor key performance indicators on the website and develop plans to improve. - Implement changes and developments to the website (Quick Wins). - Review and analyze online activity (website, email marketing, digital advertising, social media) on a weekly basis and come up with actions to improve. - Lead the evolution and optimization of web platforms including the development of a digital communication strategy and content strategy to support website. - To project manage any digital development (e.g. members portal, campaigns, new modules and content). - Continuous review of the web budget ensuring that they deliver cost effective and world class online marketing activities. - Hands on planning and project management. - Monitor key performance indicators on the website and develop plans to improve. Ideal Experience: - Excellent communication and presentation skills to senior stakeholders. - Commercially astute with a proven track record of growing online sales in a large multi-channel organisation. - Very hands-on and ability to get into the fine details when managing projects (including lateral thinking and willingness to learn and understand elements of your project that sit outside of your direct remit). - Operational understanding of financial frameworks and financial planning. - Ability to motivate teams with niche skill sets in a competitive marketplace. - Broad understanding of multiple website platforms skill sets including, SEM, e-mail, re-targeting, affiliate programmes, SEO, CRM. - An up-to-date understanding of ecommerce trends and the latest online sales tactics/best practice. - A very technical understanding of online services and able to communicate to the Head of IT at the right level. - Very organized with a results-orientated approach. - Formal qualification in a structured project methodology (e.g. Agile, PRINCE2, APMP) is desirable.