Senior Account Director - Analytics and Database Marketing Award Winning Agency - Times 100 Best Companies to Work For One of our data driven marketing agency clients is seeing an experienced Account Management expert to join their very busy, fast paced team supporting a variety of clients. In this role you will be specifically overseeing the delivery of all database build, analytics and insights projects, as well as working alongside data planners and analysts who cover the data management, datbase build, reporting and analytics for these recognisable brands, You will need to demonstrate an ability to work under pressure, to tight deadlines and with a level of ambiguity, however, there is also huge opportunity to go beyond the BAU and spot and win new business for the agency. You also need to be numerate with a depth of experience in data driven marketing and analytics. EXPERIENCE REQUIRED/RESPONSIBILITES Educated to degree level in a relevant subject An extensive background in agency account management; specifically in delivery of database and analytical solutions Skilled in resource planning, pulling together client requirements into briefs and project management Highly numerate with strong attention to detail POSITION - Senior Account Director LOCATION - London SALARY - £60k - £65k (depending on exp) plus excellent benefits TO APPLY For further information or to apply please contact: Kate McDermott Managing Consultant - Blue Pelican Marketing For more vacancies which may suit your needs, please visit us at
This is the first heavyweight marketing hire for a challenger brand within the Management Consulting industry. Its remit is to make marketing channels responsible for circa 30% of growth in year one. Now that's a bold ambition, but to date the business has experienced consistent double digital growth year on year, which has been achieved just through the networks of the company's Consultants. This will be a 'build' role. One responsible for establishing the marketing strategy for the firm and seeing out its execution. It's also important to realise, currently, there's very limited marketing capability in the business. So, although they need a heavyweight in the boardroom, they also need someone comfortable with a role that's going to have a lot of execution and operational delivery within its remit too. You will be reporting directly to the Founders and Managing Partners, giving rise to rapid decision making and very little red-tape. This will certainly help with driving action and achieving the kind of returns the business is looking for from your marketing engine. This is expected to become a multi-channels programme to drive both brand equity measures and build reputation as a thought leader in a competitive market place dominated by a small number of well-known organisations. The key here is for you to successfully achieve cut through and get the company's brand elevated to successfully compete vs the incumbents. Presenting something different and engaging, with the ambition to take market share and help the firm succeed in its growth ambitions. The programme you will end up overseeing will have a broad remit including: Brand building - of the company and associated Cosultants. Elevating their profiles as thought leaders and industry SME's Lead generation - including deciding the company's marketing tech stack Digital channels - website, email marketing, social media CRM - including the implementation of CRM system Events programme Content generation - white papers, events, etc. The business is successful already, without having a marketing programme fully established. They've achieved % growth in headcount and revenues year on year, but recognise an effective marketing programme can super-charge their growth. You're going to have some support with getting things implemented - there's one direct report in situ. Once things really take off, further headcount is expected to be provided to oversee the complexities of the marketing programme you've implemented. This is a business which acts at pace, and are keen to begin realising the benefits of an effective marketing engine. It's going to be a very meaty position with plenty of scope and breadth to it too. They want someone who's driven and keen to make a positive impact, who's adept at thinking strategically and happy to act operationally, rolling your sleeves up and getting things implemented, who's high energy, enthusiastic and ambitious to succeed. They want someone who's able to challenge the managing partners in their thinking and stand up for what's right, driving positive change within a business. Location will be 3 days in London and you're able to work from home the other 2 if you wanted. If you're interested in knowing more, please get in touch asap. Role: Marketing Director - Management Consulting Location : London Salary : £90,000 to £120,000 (based on experience) Benefits : Pension, healthcare and lots more. Experience Required: Brand/Marketing background ideally with experience of Marketing leadership within a Management Consulting firm Broad marketing pedigree, including lead generation, PR & Comms, content generation and CRM Strategic powerhouse who's comfortable taking on a role with a lot of hands-on, operational delivery required A real entrepreneurial mindset, something of a growth hacker and not afraid to try new things and innovate - not following the usual, well-trodden road in how to build a brand Credible board room influencer. Comfortable working with business founders and managing partners Hands-on experience with PR and setting out a PR strategy which delivers results and not afraid to do a bit of copy creation or media work Hands-on individual who's as 'at home' in a start-up type environment as you would be in a global organisation and is able to work at pace to get things up and running Sharp, analytical thinker with a real interest in making a positive mark on a company through your work Must have the necessary visas to live and work in the UK - sponsorship cannot be provided. TO APPLY For further information please contact: Colin Doree Managing Consultant - Blue Pelican Marketing You can view all our vacancies on our web site , or call and ask for the marketing division.
Are you an experienced Head of Digital or Director of Digital looking for an exciting next step? Do you have experience working in News, Politics or Current Affairs? Do you have experience working in a fast-moving consultancy style business? Do you have a consultative approach to work? Then this could be an exceptional opportunity for you! The rapidly growing Management Consultancy is looking for a Head of Digital with broad digital/performance marketing experience to join their Consultancy team. This role will lead the digital marketing activities for the News, Politics and Current Affairs clients. This is a high profile strategic role that will focus on working with clients to achieve their goals, which can include anything from reputation management to crisis management. They are looking for a tenacious Digital Marketer who is looking for a challenging role. This position will support the digital needs of their clients that represent a variety of industries, sectors & regions of the world. This role will focus on the strategic delivery of performance marketing with a strong focus on PPC, Paid Social, Affiliates and Display campaigns. You will have a thorough knowledge of social media and digital strategy and understand how it translates into actionable, measurable results to advance the objectives of private and public sector clients. As the companies digital lead you will work closely with the Director of Consulting to shape and deliver the digital strategy to achieve the clients' goals. This role requires an analytical thinker keen on monitoring ROI, who can bring ideas to the table and have the drive to see both large and small projects through to fruition. The company is a rapidly expanding Management Consultancy keen to invest into digital. As part of the leadership team, you will champion the value of Digital work with stakeholders enable growth. The role will be based in their Mayfair offices and be responsible for: Collaborate and execute day-to-day client work and produce high-quality deliverables including content documents, ad copy, website copy and reports. Conduct research using digital and analytic tools to synthesize data to provide insight and recommendations to internal teams and clients. Conduct real-time crisis reports for clients in short order when necessary. Analyze the online footprint of clients and provide comprehensive analysis on their strengths, weaknesses, opportunities and threats. Develop paid digital strategies and promotional opportunities for clients, and execute. Assist with the drafting of proposals and other new business support. Draft and develop content with best practices unique to each platform. The ideal candidate must also understand how different audiences use digital and social media and adapt content and strategy to effectively reach them. Work cross-functionally with other colleagues, client partners, practice leads and Mercury offices. Participate in brainstorms, develop communication/PR ideas that will benefit our clients Create monthly digital engagement reports for clients, adapting and tailoring these reports to each client and their needs. The ideal candidate will have a hands-on approach to Digital Marketing, have a consultative mind-set and have experienced working in the News, Public Affairs or Current Affairs arena. Experience working in a Management Consultancy or Agency environment (at a Senior Level) will all be advantageous. Basic Qualifications Bachelor's Degree is preferred Several years of experience in a digital-focused communications role Experience with various digital tracking tools and analytics platforms. TrackMaven and Talkwalker experience a plus Strong verbal, written and analytical skills Thorough understanding of community management with the knowledge of how to run and manage social media platforms individually and cohesively Demonstrated ability on how to set up and run paid media campaigns with a keen understanding of strategic targeting Public affairs / political campaign or agency experience Title: Head of Digital - News, Politics, Current Affairs Location: Mayfair, London (plus Travel) Salary: £70k - £90k Benefits: Bonus & Benefits ** Must have the necessary visas to live and work in the EU** TO APPLY Max Tullis-Turner Senior Consultant Blue Pelican Marketing - About Us Honest, ethical, professional, knowledgeable, Recruitment Experts. Blue Pelican Marketing is one of the UK's leading marketing recruitment agencies providing a truly consultative service. We adhere to the Blue Pelican Standards (about-us/blue-pelican-standards), assuring you of an enhanced level of service whether you deal with us as client or candidate. You can view all our vacancies on our web site , or call and ask for the marketing division
If all things CRM, customer marketing, loyalty programmes and data driven marketing are your thing, and you'd just love to get the reins of all this on behalf of one of the high-street's premium brand fashion retailers - this is going to be just your thing! THE ROLE You will have ownership of a multi-channel CRM programme and development of a new loyalty proposition. Leading what will be a relatively new team that's recently been put together as the business embeds themselves into a more sophisticated level of CRM and customer experience. You will be helping to completely overhaul their CRM programme. Introducing new channels, diversifying how they communicate and engage the consumer. Putting the customer at the heart of thinking, resulting in more than just promotional offer based communications. In addition, you will be also responsible for their insights team. A team of 2 experienced analysts who are away from the day-to-day trading activity. Focused on deep-dive analytics, answering big business questions and challenges by understanding trends in customer behaviour and providing actionable insight back to stakeholders. Whilst you're not expected to 'be' an analyst. You will need to be a data centric marketer comfortable talking the language of analysts, as ultimately you're responsible for shaping and prioritising the team's work. Alongside this, you will be acting as 'consultant' to the wider organisation. Ensuring insight is put at the heart of all decision making. Successfully influencing stakeholders who are just switching on to the power of data insight and the value it can bring to an organisation like theirs. Some of your biggest stakeholders will include buying, trading and channel teams. This will be your baby to run with. Completely evolving this capability and driving significant value returns for the organisation. There's latitude to introduce and test new channels in an effort to improve customer experience, repeat purchase, customer value and manage full lifecycle, across acquisition, in-life and reactivation. To support you there's going to be a solid agency partner behind you. One who understands retail, CRM and loyalty, and who will be helping to pull together the single customer view. You will be responsible for this relationship, defining how to get the best out of the working relationship, bringing them closer to decision making where appropriate. Their CRM operations needs more structure and definition, including an appropriate segment strategy, translating this right down into weekly CRM campaign plans for each customer segment. Putting the customer at the heart of all CRM strategy, connecting customer behaviour and key triggers into a robust programme delivered and executed across the appropriate channels, with the appropriate measures in place to understand effectiveness. Role: Head of CRM & Insight - Loyalty / Fashion / Retail Location: Central London Salary: £70,000 to £90,000 Benefits: Bonus, pension, healthcare, life assurance, discount scheme and lots more. Experience Required: Solid multi-channel CRM experience - devising the strategy and overseeing operational delivery Highly data literate, comfortable leading a team of insight analysts Great with articulating insight to non-data literate stakeholders - selling the story and building engagement and enthusiasm behind actionable insight You've got experience in a relevant industry sector - be that retail, luxury goods, fashion, or other where there a similar sales and engagement cycle with consumers Experience across the full CRM lifecycle - acquisition, in-life, retention, reactivation You've had experience of loyalty programmes before - their build, launch and performance management Great understanding of how to put the customer at the heart of thinking around CRM strategy, identifying the right triggers to devise engaging lifecycle communications Good understanding of segmentation strategies and personalisation Up to date with CRM marketing technology Comfortable with test and learn strategies, and working in an entrepreneurial environment where this is encouraged to drive better performance Experienced with building and leading teams of CRM and loyalty professionals High energy and enthusiastic individual. You're really passionate about all things CRM and able to successfully inject that enthusiasm into those around you to successfully influence senior leaders, as well as engage and motivate your team **Must have the necessary visas to live and work in the UK** TO APPLY For further information please email your Word format CV in application to: Colin Doree Managing Consultant - Blue Pelican Marketing For more vacancies which may suit your needs, please visit us at