Brandgaard Recruitment Limited

Brandgaard Recruitment Limited Letchworth Garden City, UK
Dec 08, 2018
We are looking for an experienced marketer to join a leading software company as their Head of Marketing. This Head of Marketing role offers significant opportunities for the successful candidate to make their mark on the future success and direction of the business. Key responsibilities of this role include: development and execution of creative and proactive brand and marketing strategies that will build product and service presence within existing and new markets development and execution of innovative multi-channel marketing campaigns with the focus on increasing customer acquisition, market positioning and awareness development of go-to-market strategies that will generate market opportunities and revenue goals creation of thought leadership content for use within campaigns Establish a network and contacts within the finance industry to effectively position and promote the brand set up and optimise all digital performance channels for instance SEO, PPC, Paid Social, Affiliates, etc Required Skills and Experience: Experience creating and executing successful marketing strategies and campaigns Experience in demand generation across multiple market verticals Use of strategic marketing models to underpin achievement of strategic marketing and brand objectives Experience in building Go to Market (GTM) strategies that generate measurable sales pipeline Experience in creating new and/or revised propositions from key market offerings Experience leading on new market potential/propositions Experience in building performance-based marketing teams Strategist able to evidence success in driving long-term outcomes For more information on this exciting Head of Marketing opportunity please contact Matthew Molgaard at Brandgaard Recruitment.
Brandgaard Recruitment Limited Reading, UK
Dec 08, 2018
We are looking for an experienced Group Head of Marketing to join an innovative technology business based in Reading. This is a key role for the business and will provide the successful candidate with a highly strategic and autonomous role. The key focus for the Group Head of Marketing is to develop and implement a corporate marketing strategy for the business and its sub-brands that drives the engagement of target markets and audiences. This is a multi-channel B2B role and will involve utilising resources from within the marketing function, external agencies and other stakeholders across the group to develop thought leadership and sector leading value propositions. Key Responsibilities: To own the development and execution of a marketing strategy and plan that supports delivery of short- and long-term goals, objectives and financial targets To ensure the creation and implementation of cohesive and joined up marketing programs across the group To support growth in sales so that budgeted margin and profit targets are met Devise and implement plans to improve the overall customer engagement and on-line experience Define and implement all branded communications across all appropriate channels (incl. online/social, PR, Media, events, digital outreach) for a wide range of commercial activities Work as part of the Senior Management Team and support the hiring, development, on-boarding and coaching of Marketing teams across the Group Support the GTM strategy development and execution for existing and new products/capabilities and businesses, alongside cross-functional teams and stakeholders Qualifications and Experience: Post graduate qualification in a relevant discipline, CIM preferred Evidence of ongoing learning Commercial B2B marketing experience, ideally within the technology sector Significant demonstrable experience of inspiring, leading and managing a team Exceptional communication & influencing skills and ability to tailor style and delivery appropriate to the audience Ability to manage and lead external agency teams as well as internal staff Strong IT skills across all Microsoft package as well as a good understanding of marketing automation tools For more information on this exciting Head of Marketing opportunity please contact Matthew Molgaard at Brandgaard Recruitment.